Burton's Poach Story

Burton is pushing some buttons with the recent launch of its Poach story on Burton.com. (See above video). Burton is encouraging people to send in videos of themselves snowboarding at one of the four major North American ski resorts that still do not allow snowboarding.

In an e-mailed letter, Jake Burton points out that "Two of the four resorts operate on federal forest land, which makes this issue even more frustrating since the taxes of many snowboarders help finance these resorts."

He adds, "I'm confident that if these four resorts outlawed skiing tomorrow, there would be a protest long before 20 years passed, and rightfully so. I want to add that we have been careful not to break any laws, nor to encourage anyone to break any laws..."