We ran a story on OR's Backcountry Base Camp on the cover of BOSS this week, and Kenji just wrote us with some thoughts:
Only a few things I would have added....BBC is at its core a VIP event, so we are only interested in core winter hardgoods buyers/media attendance increases. We've negotiated half price tix at 5 resorts in the Wasatch, so general show-goers have many options for riding/skiing before and after the show...that's some good news too. Lastly it's worth mentioning the Base Camp Bash, the apres party at the Alpine Rose at Brighton.
Anyway thanks for the press coverage, and hope tp see you in the aisles at OR!
Kenji at OR