"At the heart of our (explanation) why this all happened is really simply - and I hate to sound offensive - but we just made the wrong product and lots of it."
Mark Simo, Orange 21 Co-Chairman, CEO
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The B.O.S.S. Report is a weekly newsletter covering the business of the Bicycle, Outdoor and SnowSports Industries
The official blog of The B.O.S.S. Report - covering the business of Bicycle, Outdoor, and SnowSports.
The B.O.S.S. Report is a weekly newsletter covering the business of the Bicycle, Outdoor and SnowSports Industries
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