We heard several rumors floating around that Burton would be at Summer OR with their lifestyle apparel line. While this seems like a great fit for the company - and a good sign for the health of OR, we just confirmed that they were just rumors and Burton will not be in Salt Lake City this summer...
Too bad.
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The B.O.S.S. Report is a weekly newsletter covering the business of the Bicycle, Outdoor and SnowSports Industries
The official blog of The B.O.S.S. Report - covering the business of Bicycle, Outdoor, and SnowSports.
The B.O.S.S. Report is a weekly newsletter covering the business of the Bicycle, Outdoor and SnowSports Industries
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