Saturday, December 02, 2006

Timberland Acquires Howies

The Timberland Company has acquired Howies Limited, an active sports brand founded on the idea of designing and manufacturing clothing for the inspired action sports and outdoor customer. Howies was created to serve as a voice and mechanism for communicating a core environmental and social conscience, to ask a different question and show the world that there is another way to do business. Howies will continue to be led by its local management team in Cardigan Bay, Wales, U.K.

"We are excited and inspired by the brand potential we see in Howies and are pleased to welcome them to the Timberland family," said Jeffrey Swartz, Timberland's President and CEO. "We look to invest in like-minded brands that are focused on innovation, authenticity and integrity, and Howies encompasses all of these core values. Together we will leverage our complementary strengths to bring our brands to new consumers and new markets."

David Hieatt, Howies' co-founder, shared, "Following our initial contact with Timberland, we had a clear vision of the compatibility between the companies. Timberland is progressive, committed to the concept of making a difference in all that they do and their values matched ours. They understood why we do business our way. It's their way too."

Check out this week's BOSS for the full story...

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