“We sell more units of the men’s and women’s Denali jacket than any other item we have by a ratio of 20 to one. I wouldn’t say that those are being sold to our target audience though. The hard-core participant that we target isn’t buying those. At some point there will be too many kids on campus wearing The North Face and they won’t want to wear it anymore. We’ve seen a few of the College papers writing about it and basically bashing that look. That’s basically an early indicator that at some point, that look is going to go away. It may be next year or the year after. When that happens, it’s going to be a huge shift in all of our businesses. Basically its four SKU’s that make up a big part of our business that will just fall out of favor.”
- Anonymous Outdoor Retailer
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