...Lance Armstrong and Nike will launch the "Run Like Lance Challenge," created to support Armstrong and track his miles as he trains for the 2006 New York City Marathon. With a goal of logging 50,000 miles prior to running the marathon, the seven-time Tour de France winner is calling on his "Army" of cancer-fighting advocates to help him reach his goal in what will be his first major athletic competition since stepping down from professional cycling. Nike will donate $1 to the Lance Armstrong Foundation (LAF) for every mile run and logged by Armstrong and runners that visit www.nikeplus.com from October 2nd until November 5th.

Didn't Lance say he would spend his retirement promoting the sport of cycling?