EuroBike just inked a "strategic partnership" with the Sea Otter Classic Festival.
"Messe Friedrichhafen is committed to raising its profile in the United States," says CEO Klaus Wellmann. The Eurobike team will first concentrate on creating a partnership framework with the Sea Otter Classic Festival. "We'd like to harmonize the trade show with the sporting event for the spring start of the cycling season, in order to reach manufacturers, retailers, the media and consumers more consistently," explains Wellmann.
1 comment:
But what will it mean? Nobody knws the details yet. Is it consumer? Is it retailer? What are the details? Nothing from them yet... so I'm still very curious. They don't have much time to pull it off, so they better get crackin' if they are going to make it look good.
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