Thursday, November 02, 2006

Interesting Post from Cyclicio

Eurobike, Interbike, PR and Crisis Management

It is interesting how VNU has handled this news especially with their blog postings.

It is also interesting how Eurobike is handling their PR around the announcement. The story has appaeared in Bike Europe first and then appeared in, BR&IN, Velo News and Outdoor Business UPDATE.

There was no big PR push in the U.S. and there is no mention coming directly from Eurobike.

To me it seems as if they are just testing the waters with an announcement that is sure to make some news. By announcing the dates so close to InterBike, they certainly shocked the industry. At the same time they created an uphill battle for themselves. It's going to be very hard to convince any marketing department to drop InterBike for an unproven show, even if it is in Portland (which, in my humble opinion, is a much better location than Vegas).

Anyway, we'll be keeping our eyes on both parties to see how the game plays out...

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