From this morning's BOSS Report
Van Dine and Partners, which is comprised of many of the former managers at Keen Footwear, plan to launch a new footwear brand that will make its debut in April
of 2007. Ahnu, taken from “Anu”, the Celtic goddess of well-being, is expected to be targeted at outdoor specialty.
One interesting twist is that REI will provide seed investment to support the company’s start-up costs, giving it a minority stake in Ahnu. A unique requirement
of the investment is that any profits REI may realize above its initial investment and related administrative costs will be donated to a non-profit that has a clear
mission of introducing people into the outdoors and protecting natural lands. The non-profit will be mutually agreed upon by both companies.
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